Actor Shravan Reddy is the latest ambassador of The Woolmark Company for Australian wool in India. Reddy will play a key role in representing the global authority on wool as it champions the fibre’s place in the activewear market.
Reddy’s strong fan and digital following in conjunction with his youth appeal led to his selection as the brand’s Indian face. An exciting new digital campaign has already kicked off, with conversations trending using #DareShravanTo, with fans from across the world daring the actor to perform a series of fitness challenges, dressed top-to-toe in activewear made from Merino wool.
“It is an honour and I am overwhelmed to begin this journey with a trusted not-for-profit enterprise like The Woolmark Company,” Reddy said. “The brand has always introduced path-breaking innovations and campaigns that have influenced youth who believe in socio-economic change.”
“The company is currently working on new innovations as we continue to make our mark in the athleisure and sportswear market using Merino wool,” company’s country manager, India, Arti Gudal said.
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