Shingora Launches New Winter Collection

Shingora Launches New Winter Collection

The brand best known for its shawls and stoles, Shingora has curated a new collection for this winter. The collection has be done using an amalgamation of our high-end settlements for jacquard, dobby and printing along with handloom and aari techniques to create design explorations in fabrics that are Woolmark certified 100 per cent wool and cashmere.

The beautiful colours, and designs using a combination of traditional, abstract and contemporary motifs, played in beautiful textures, are inspired by latest international trends to complement Indian women.

“To add to the detailing, we have introduced surface embellishment techniques like aari and swarovski works. Our shawls stand out because of their bright colour combinations and looks. Investing in technology has always been a passion for us. We have latest machinery imported from Italy. The scarves are in trend as compared to shawls,” Amit Jain, president of Shingora said.

“We are planning to increase the number of MBOs and LFS to 750 to 800 outlets. For EBOs, we are planning 10 to 15 stores pan India in all premium malls for the upcoming year. As far as product innovations are concerned, we will be coming up with more categories in the accessories section,” Jain added.

Apparel & Textile News – Apparel Talk, Indian Apparel