Actress Shilpa Shetty Kundra has entered kidswear and teen fashion with her venture Zip Zap Zoop and has partnered with Ashmika Sadh, who is into manufacturing and exports.
‘Expressive Fashion For Kids’ is the motto of Zip Zap Zoop and the lineup aims to bring out the individuality and uniqueness of each child, helping them feel comfortable in expressing themselves to the fullest.
The brand will be starting with 500 styles and has employed over 100 workers directly and indirectly and aims to generate more employment opportunities in the coming years to have 1,000 workers.
Shetty said that her enthusiasm for this venture stems from her concern about providing safety and comfort to children with the help of sustainable, chemical-free clothing materials.
”I have always wanted to understand the manufacturing process, whether the dyes are chemical free, the fabric is azo-free, friendly for kids as well environmentally sustainable,” she said.
The aim is to make Zip Zap Zoop a 100 percent transparent brand, with 100 percent quality control over the process of production. Everything is ethically sourced, because we don’t allow any compromises for the children.
“We have introduced some special kinds of fabrics in our line of clothing which are extremely soft, comfortable and hypoallergenic, suitable for children who have sensitive skin allergies,” Ashmika Sadh added.
“We are launching with a variety of styles and sizes, ranging from 0-19 years for boys and girls, leaving very little room for any child to feel excluded from our world,” Shetty added.
“We are combining fashion with functionality so that every child can wear their personality,” Shetty informed.
Zip Zap Zoop added that along with bringing about a positive change in the emerging kid’s fashion industry, it is aware of shouldering its responsibility socially and environmentally.
To date, 80 percent of the collection comprises sustainable fabrics like organic cotton and recycled polyester which have a lower environmental footprint and less wastage.