‘Rise’ Biggest Selling Celebrity Fragrance of 2014

Beyonce's Rise perfumeSinger Beyonce’s Rise perfume is expected to sell over 750,000 units in the UK, which will net her 1.5 million pounds, becoming the biggest selling celebrity fragrance of the year.

Boy band One Direction’s new perfume, ‘That Moment’, is second on the list, with retailer escentual.com, expecting the band’s fans to buy approximately 450,000 units, reported Contactmusic.

The Steal My Girl hitmakers’ You & I perfume is fifth on the list and will also see them bag another 240,000 units, giving them a combined total of 1.34 million pounds.

Cheryl Fernandez-Versini, Nicki Minaj and Katy Perry’s perfumes also made the top six of the best-selling list with Rihanna, Victoria Beckham, Taylor Swift and Lady Gaga making the top 10.

“It’s been a very strong year for celebrity fragrances and it’s all about the pop stars. Their perfume sales have put them up there with the big players in the market – the designer fragrances – and Beyonce is the ninth top selling fragrance of all categories which is remarkable,” Fragrance expert Rakesh Aggarwal of online beauty retailer escentual.com said.

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