Viva La Juicy Award has been bestowed upon Brand Concepts Ltd, the exclusive licensee and operator of Juicy Couture India, proudly recognising its exceptional execution, strategic launch, and impactful brand-building efforts in the Indian market. The honour was presented at the Authentic Showcase Fall 2025, celebrating the brand’s standout performance and successful introduction of Juicy Couture to a wider audience in India.
This allocade celebrates standout achievements across the Authentic Brands Group ecosystem and highlights Brand Concepts Ltd’s ability to successfully translate global fashion brands into strong, fast-growing businesses in India.
“We are honoured to be recognised with the Viva La Juicy Award at the Authentic Showcase Fall 2025,” said Abhinav Kumar, Co-Founder, Brand Concepts Ltd. “This milestone reflects our team’s creativity, passion and rigorous brand stewardship. Bringing Juicy Couture to India has been a collaborative and purpose-driven journey, and this recognition reinforces our commitment to delivering global-standard retail experiences”
The award underscores Brand Concepts Ltd’s capability to craft high-impact brand strategies and build deep consumer resonance, marking another significant achievement in its growing portfolio of international lifestyle brands.
In March 2025, Brand Concepts Ltd. introduced Juicy Couture to India through a landmark launch, bringing the brand’s bold Los Angeles–inspired style to the Indian fashion market. The Launch brought a vibrant collection of handbags, satchels, totes, clutches, backpacks, luggage, and lifestyle accessories; all designed to reflect Juicy Couture’s signature blend of glamour, youthful energy, and everyday practicality.
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