Adidas, the German multinational corporation that designs and manufactures clothing and accessories, and sports shoes, has appointed Mr. Tushar Goculdas as brand director-Adidas Emerging Markets.
Mr. Goculdas, who is presently brand director Adidas India, will take over the new assignment from March 1, 2015.
In his new role, Mr. Goculdas will be responsible for strengthening and growing the Adidas brand and reinforcing its connection with consumers and athletes within Adidas emerging markets, comprising the Middle East, Africa, part of Eastern Europe and the Indian subcontinent.
Goculdas succeeds Mr. Dave Thomas, who was recently appointed as the new managing director for Adidas Group India. An alumnus of IIM-Ahmedabad and Delhi College of Engineering, Goculdas has worked at Boston Consulting Group, Colgate-Palmolive and Whirlpool, prior to joining Adidas.
