Ramraj Cotton, a renowned manufacturer and supplier of cotton, silk, and linen shirts under its flagship brand, has recently announced the appointment of Rishab Shetty, the popular star of the movie ‘Kantara’, as its new brand ambassador.
In an endeavour to enhance brand recognition within the Indian market, Shetty takes center stage in a captivating video campaign designed by Ramraj Cotton. The campaign showcases Shetty gracefully navigating through a freeze frame of a traditional Indian wedding, embodying the essence of elegance and sophistication synonymous with Ramraj Cotton products.
This strategic move to enlist Shetty as the face of the brand perfectly aligns with Ramraj Cotton’s steadfast commitment to consolidating its foothold in the domestic market.
Arun Eashwar, the Managing Director at Ramraj Cotton, expressed his excitement about the collaboration, stating, “We are thrilled to welcome Rishab Shetty to the Ramraj family as our brand ambassador. His widespread popularity and ability to connect with diverse audiences make him an ideal partner as we continue to reinforce our leadership position in India.”
Eashwar further elaborated on the brand’s vision, saying, “We look forward to extending the partnership to further propagate our brand narrative and deliver our range of high-quality, sustainable traditional and ethnic wear to a wider audience.”
With Shetty’s rising prominence, particularly following his notable performance in the 2022 Kannada blockbuster ‘Kantara’, he is poised to become the face of Ramraj Cotton’s dhotis, shirts, and kurtas, enhancing the brand’s visibility and appeal among consumers.
The collaboration with Rishab Shetty underscores Ramraj Cotton’s unwavering dedication to offering premium-quality attire while concurrently fostering connections with consumers through influential brand ambassadors.
This strategic partnership between Ramraj Cotton and Rishab Shetty signifies a significant milestone in the brand’s journey towards achieving greater market penetration and reinforcing its position as a trusted name in the realm of traditional and ethnic apparel in India.
Indian Apparel, Apparel & Textile News