Online channel Paytm has said its fashion and apparels category has grown more than four times year over year. The company’s orders have leapfrogged from three lakh a month to two million orders a month during the same time with over 50 per cent of the volume contributed by fashion and accessories products.
The company said it is already doing significant share of online business for some of the partner brands. Paytm is amongst the top two online channel partners for brands such as Nivea with over 15 per cent market share, Spykar with over 30 per cent market share, Trendin where it contributes to more than 50 per cent of their marketplace volumes. Apart from that, it said that it is working closely with brands such as Unilever, L’oreal, Only, Vera Moda and Jack & Jones.
Sudhanshu Gupta, vice president at Paytm said in the coming year it will continue to capture significant market share with the brand store proposition.
Paytm is committed to become the market leader in the category and will continue adding more brands and SME’s from across the country to market their products to consumers. Paytm has also set aside a budget of Rs 200 crore exclusively for this.