Occasion Wear Brand Soch Apparels Opens 175th Store In India

Occasion wear brand Soch Apparels has touched the milestone of 175 stores across India with the opening of its new store in Chennai. 

Spanning over 5,000 sq. feet of retail space, the new store at Pondy Bazaar in Chennai is Soch’s largest store in India.

The new outlet will have a dedicated saree and lehenga studio, an exclusive space showcasing a curated selection of sarees and lehengas.

Sochi is renowned for its quality of hand-picked fabrics, characteristic use of colours, elaborate embroideries and magnificently rich Indian aesthetic. 

With choicest fabrics namely cotton, chiffon, crepe, silk, brocade, voile and blends sourced from various parts of India, Soch offers an exclusive collection of ethnic wear crafted to perfection.

“Soch has had a wonderful journey, starting from our first store 18 years ago, to the opening of this 175th store today,” Vinay Chatlani, CEO of Soch Apparels said.

“Reflecting our strategic focus on growth and expansion, this flagship store is a testament to Soch’s commitment to the flourishing market of Chennai,” he added.

Soch Apparels was founded in 2005 with its first retail store at Forum Mall, Bengaluru and is now present across 68 cities in India, with its e-commerce site servicing over 30,000 pin codes.

Beyond its standalone stores and online channels, Soch extends its retail reach through shop-in-shop formats and is prominently featured on major marketplaces such as Amazon, Myntra, and Ajio.


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