Nike Tops Apparel List Of Top 100 Global Ranking

NikeNike topped the list of the most valuable apparel brand with a brand value of 29,717 million US Dollar in the 2015 BrandZ top 100 global ranking. It is followed by Zara at 22,036 million US Dollar and H&M at 13,087 million US Dollar. Tommy Hilfiger was tenth with a brand value of 2580 million US Dollar. The list has been compiled by Millward Brown, a leading global research agency specialising in advertising effectiveness, strategic communication, media and brand equity research.

Apparel category Brand Value flattened in the 2015 BrandZ top 100 Global ranking, following a 29 per cent rise a year ago when apparel led all categories in value increase.

The study found that competition got tougher and consumers got smarter. Well-informed by store visits and online research, consumers shopped across brand repertoires, mixing and matching wardrobe elements looking for the best value, which they often found at the fast-fashion leaders: Zara, H&M and Uniqlo. These brands refined the store experience to entertain and impress shoppers with product range and display, and to lengthen the duration of shopping trips.Nike  Of Top 100 Global Ranking

However, the fast-fashion brands also felt the impact of global economic pressures and currency fluctuations. H&M, for example, sourced primarily in Asia where the dollar was strong, but priced much of its merchandise in the weakening euro.

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