Nandani Creation partners Franchise India to enhance retail presence

Nandani Creation Partners Franchise India To Enhance Retail Presence

Womenswear retailer Nandani Creation has partnered Franchise India to enhance its retail presence in the Indian market.

The partnership will open 75 new franchise stores for brands owned by Nandani Creation like Jaipur Kurti, Amaiva and Jaipur Kurti Luxe across six Indian states by 2027.

These six states in which new retail outlets will be opened include, Andhra Pradesh, Telangana, Gujarat, West Bengal, Bihar, and Jharkhand.

“The opening of these stores is expected to reduce dependence on third-party e-commerce platforms while enhancing the company’s revenue and profitability,” a Nandini Creation press release said.

“This partnership signifies a new chapter in our journey to empower women through fashion,” Anuj Mundhra, CMD of Nandani Creation Ltd said.

“We are delighted to join hands with Franchise India, to expand our footprint across key regions, making our collections more accessible and celebrating the beauty of Indian attire,” Mundhra stated.

Jaipur Kurti is a B2C ethnic womenswear brand, while Amaiva is a high-end exclusive brand but at affordable prices and Desi Fusion caters to major B2B fashion destinations.

Nandani Creation which was founded in 2012 sells its various brands through its retail stores, website, and online platforms Myntra, Ajio, Nykaa, Amazon, Flipkart, Tata Cliq among others.

Actor Madhuri Dixit is the brand ambassador for the Jaipur Kurti brand.


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