MoU for Online Marketing to Handloom Weavers

Handloom SectorA Memorandum of Understanding (MoU) was signed between the Development Commissioner for Handlooms and Flipkart Internet Private Limited, Karnataka on August 25, 2014 to ensure an online marketing platform to handloom products of the country.

As per the MoU, Flipkart Internet Private Limited will provide handloom weavers in India online marketing platform and customer acquisition to help them get remunerative prices for their products and scale up their business. It will also help the weavers in accounting, cataloging, inventory and invoice management, packaging transporting returns from buyers, brand buildings, assured automated payment, providing customer service etc.Online MarketingThe Agency will charge 3-4% of the product value sold through online. This arrangement will facilitate the handloom weavers to earn more income by eliminating the middlemen and the handloom weavers can sell their product under their brand name and evolve as an entrepreneur selling his products directly to buyers across the country without stepping out of their workplace.

This was stated by the textile minister, Mr. Santosh Kumar Gangwar in a written reply in Lok Sabha today.

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