Leading men’s ethnic wear brand, Manyavar opened its 453rd store in Ranchi. This is brand’s second store in Ranchi and 11th in Jharkhand. The store featured Virat collection with fine sherwanis, kurtas, indo-westerns and fusion wear. Manyavar is today lauded as one of India’s most valued menswear brand.
With a vibrant assortment of ethnic wear embellishing every occasion, Manyavar continues to mark its presence in six Nations and 170 cities worldwide.
Men’s ethnic wear is a niche segment and it primarily relies on manual skill across the unorganised sector. Based out of Kolkata, the brand has access to a large talent pool of local artisans. It is now widely available through a network of exclusive brand outlets (EBOs), multi-brand outlets (MBOs) and shop-in-shops (SIS). It also distributes overseas and is building up its retail presence in key international markets.
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