Lifestyle Set To Open 111th Indian Store In Surat

Lifestyle Set To Open 111th Indian Store In Surat

Landmark Group is set to open its second Surat store and 111th Indian store spanning over 22,800 sq. feet of its department store chain Lifestyle at Aashirwad High Street in Surat.

“We are extremely delighted to launch the second Lifestyle store in Surat. This would be our fifth store in Gujarat and the 111th store in India,” Vivek Thilakan, Sr VP (Operations – West) at Lifestyle said.

“We believe that Surat is an evolving and promising market for fashion retail,” Thilakan told India Retailing.

The new store offers self-checkout facilities and provides an omnichannel experience with features such as ‘click and collect’ that allow customers to order online and collect merchandise from a Lifestyle store.

“We aim to add around 4-5 stores in the coming financial year in Gujarat and Maharashtra. These will include stores in new towns as well as new catchments in existing cities,” Thilakan added.

Lifestyle reached the milestone of 110 stores on Thursday, with the launch of its latest store at Raipur City Center Pandri Mall, Chhattisgarh.

This marks the 11th outlet in Central India and the second consecutive store in Raipur within the fiscal year 2024.

Lifestyle is a large format department store that offers apparel, footwear, children’s wear and toys, furniture and home furnishings, and personal grooming.

A typical Lifestyle store is spread across an area of 20,000 to 50,000 sq. feet depending on the location and assortments.

The brand houses more than 350 domestic and global brands like Louis Philippe, Van Heusen, Arrow, Park Avenue, Benetton, Nike, Adidas, Allen Solly, Levis, Tommy Hilfiger, Swatch, Tissot, and Tag Heuer.

Lifestyle plans to open at least 50 new stores to expand its retail footprint in the country in the next three to four years.



Indian Apparel.