Killer brand plans to reach milestone of 500 EBOs by December 2025

Killer brand plans to reach milestone of 500 EBOs by December 2025

Kewal Kiran Clothing Ltd. (KKCL) plans to achieve the milestone of 500 exclusive stores by December 2025 by expanding network in India as well as the Middle East and Eastern European countries.

This was announced by KKCL Jt. MD Hemant Jain who unveiled the company’s ‘Accelerating the Performance’ growth strategy at Bharat Tex 2024.

The strategy includes plans for strategic expansion in India and globally, with a focus on retail and product portfolio expansion.

Specifically, Killer aims to introduce exclusive stores in the Middle East to enhance the brand experience and achieve the milestone of 500 exclusive stores by December 2025.

The brand will also continue to reshape and expand its product portfolio, emphasising top-wear products and introducing new categories like footwear, undergarments, and accessories.

“Killer aims to strengthen its leadership in India and emerge as a global fashion brand rooted in Indian heritage,” a KKCL press release stated.

According to KKCL, the brand’s bottom-wear products maintain market leadership in many regions of India.

“Killer has also been actively pursuing additional portfolio reshaping transactions to strengthen its position and become the preferred choice for men seeking a complete fashion wardrobe,” KKCL added.

Started as a jeans brand, the Killer product portfolio today includes men’s jeans, trousers, cargos, capris, shirts, jackets, tee-shirts, athleisure, innerwear, footwear, time-wear, eyewear, belts, bracelets, etc.

The brand is being retailed in over 350 EBOs, 150 K-Lounge stores, 800 large format stores and over 1,800 MBOs to be closer to its consumers and evolve the brand with the changing times.

“Today, it is an honour to unveil our new growth strategy framework to an audience from India and worldwide at this prestigious event,” Hemant Jain added.

“Equally enchanting is our creative booth, where we proudly displayed an extensive array of our cutting-edge products and the upcoming AW24 collection,” Jain informed.

“In addition to expanding our multi-brand outlets and omnichannel presence, we plan to approach the milestone of 500 exclusive Killer brand stores by December 2025,” he stated.



Indian Apparel.