Riding high on the upsurge in demand for khadi products, Khadi and Village Industries Commission (KVIC) expects to surpass the sales target of Rs.5,000 crore by the end of 2017-18.
“The sale of khadi products has recorded a quantum jump. We are getting good orders from the government. We will achieve the sales target of Rs.5,000 crore by the end of 2017-18,” Vinai Kumar Saxena, chairman of KVIC said.
“The KVIC is also setting up export cells to promote overseas sales of the products. There is a good demand in the countries like the US and UK. Currently, we are not doing direct exports but now we will start. It will help in making khadi an international brand,” Saxena added.
Further to improve the quality and sales of products, KVIC is regularly organising training programmes for spinners and weavers in areas like designing and marketing.
Sales of khadi goods shot up by about 29 per cent to Rs.1,510 crore in 2015-16. Overall sales of both khadi and village industries have jumped over 14 per cent to Rs.37,935 crore in 2015-16.
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