Online fashion e-tailer Jabong, which was acquired by arch rival Myntra a few months ago, has witnessed a 50 per cent growth in net revenues in October. The company claimed to have closed October with the first ever positive unit economics month, becoming only the second online e-commerce company in India to do so after Myntra.
“For the first time ever, we have achieved a positive gross profit propelled by revenue growth and fulfillment cost reduction. This has been accompanied by a surge in customer NPS, a measurement of customer satisfaction, to 50 per cent,” the company said.
The month of October also saw a hugely successful Big Brand Sale with the highest ever net revenue this year on weekdays and increase in average order value by 10 per cent.
“Jabong has witnessed a strong turnaround. I am delighted that revenue growth is back on track, margins are getting better and the customer experience has significantly improved. Synergies with Myntra as well as cross learnings between the companies have helped accelerate customer acquisition and better customer experience,” Ananth Narayanan, CEO of Jabong said.
The company has also witnessed an increase of 40 per cent in app installations while new customer base has been growing. The increase in new customers was propelled by the launch of the new festive campaign.
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