Jabong Now Under Global Fashion Group

Jabong Lifestyle e-tail venture Jabong has been brought under a new holding firm Global Fashion Group (GFG), which also houses four other online fashion e-commerce startups backed by tech incubator cum investor Rocket Internet and Swedish investment firm AB Kinnevik, according to media reports.

The plan to create the emerging markets focused fashion e-commerce firm was announced last year and has now been completed.

GFG will market a wide assortment of leading international apparel and accessories brands, a tailored selection of private labels and local assortments developed for specific ethnic markets notably in India, Indonesia and the West Asia.

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