‘India Handloom Brand’ (IHB), an initiative of textile ministry, is branding of high quality handloom products with zero defects and zero effect on the environment. The brand seeks to differentiate high quality handloom products and help in earning trust of customers by endorsing their quality in terms of raw materials, processing, embellishments, weaving design and other quality parameters.
While the brand’s products are available in various state-run boutiques and outlets such as CCIC, HHEC, etc. it has also joined hands with known private retailers to expand its customer reach.
The brand which was launched by the Prime Minister, Mr. Narendra Modi on August 07, 2015, has come a long way in a short span of time. 598 registrations have been issued in 78 product categories so far. We have received partnership request for opening of 94 retail stores in 42 cities covering 23 states, official sources said.
Currently, 22 stores in 14 cities are in operation. IHB co-branded products have been launched in collaboration with known brands like BIBA and Peter England. Many more big brands are in process to have an association with IHB. Moreover, 22 e-commerce portals are selling the IHB products today.
Handloom products include sarees, dress material, scarves, stoles, dupattas, bed sheets, furnishings and others, in 78 product categories, made from cotton, silk, linen tussar, wool and other natural fibres.
The brand assures quality to the consumer, and hence, priced moderately higher than generally available products. Retail stores are covering the niche market and the brand’s association with big tags like BIBA and Peter England shows our strength quality only, the sources added.
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