Hug Yourself Campaign By Floret

Floret‘Floret’ is an established brand name in the lingerie industry with a legacy of providing high quality and guilt free lingerie and loungewear solutions since 1995.

Floret technically means a tight bunch of flowers that make up a bigger composite flower. A women is like a flower, each beautiful in her own way and drawing direct inspiration from a ‘Floret’ helps complete a women by making her feel beautiful and confident.

Today the brand is available in over 8000 outlets across the country along with an exclusive brand outlet at Rohini in New Delhi. Floret is making its mark by not only manufacturing quality products but also to create a special space in women’s wardrobe. Its product range consists of bras, bra sets, camisoles, nightwear and loungewear and is continuously growing.

The new Floret loungewear collection for summer 2015 displays a large array of exciting colours and original prints. It is casual and fun and at the same time modest and comfortable. The collection is made of premium cotton and viscose fabrics and has a multitude of styles that range from pajama, palazos, capris, shorts, three pieces combos as well as short nighties. The range starts at a reasonable MRP of Rs. 699 to Rs. 1299.

Floret has always insisted on premium quality products and this season’s loungewear is no exception to that rule. As its tagline rightly suggests it is bound to give the ‘Ultimate lounging Xperience’. Warm, cozy and caring- a hug can make you feel loved and adored anytime. Just like the new range of innerwear from floret that hug you gently and line your curves perfectly. Pick one today and ‘hug yourself’! This campaign is being launched to promote positive self-esteem amongst women. Our mission is to encourage and inspire future generation of women to develop a positive relationship with their own self-image. In an industry that is “extremely sexualized we want to bring about a change that inspires women accept who they are and love themselves in the process. Global research shows that only four per cent of women around the world consider themself beautiful and anxiety about appearance begins at an early age. “Our goal is to vastly skew these statistics and make-self-esteem a popular or ‘trending topic”, a company release said.