To celebrate ten years in the fashion industry, HRX, the fitness brand set up by actor Hrithik Roshan and Exceed Entertainment has unveiled a new version of its brand logo.
According to a HRX press release, the heart of this transformative rebranding is centered around the transformation of the HRX monogram.
This monogram is a visual representation of the brand’s principles and the determination of Hrithik Roshan and the visionary direction set by the brand’s leadership.
The iconic X in HRX, which represents extreme, now embodies action, performance, and execution.
Strategically incorporated, the letter X conveys the mysterious X-factor and the limitless potential within each person.
It signifies that extreme is not an unattainable state but a personal challenge—a commitment to surpass boundaries and explore uncharted territories of personal excellence.
The arrowhead is central to the redesigned monogram—an emblem of laser-sharp focus and unyielding determination.
This arrowhead symbolises HRX’s pledge to surmount obstacles in the relentless pursuit of self-betterment.
“The reimagined HRX monogram is more than a visual upgrade; it’s a testament to our commitment to empower personal growth and resilience,” Hrithik Roshan, founder of HRX said.
“Our new logo symbolises the continuous evolution of our brand and the relentless pursuit of excellence,” he added.
“At HRX, we are constantly evolving and pushing boundaries to create a better world,” Co-founder Afsar Zaidi also said.
“Our new logo represents our commitment to innovation and reflects our enduring legacy while embracing the future which comprises of the newer wave of younger Gen Z customers as well,” he too added.
“We are excited to introduce this new symbol that embodies our values and inspires everyone to reach their full potential,” Zaidi stated.
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