H&M’s sales up 14 per cent in October

H & MH&M (Hennes & Mauritz), the world’s second-biggest fashion retailer, posted a 14 per cent rise in October sales from a year ago, beating forecasts.

Analysts poll had on average predicted a 10 per cent rise.

The Swedish budget fashion firm, which has the bulk of business in Europe, has said that in September, when sales growth landed at 8 per cent, many customers delayed purchases of cold-weather gear amid unusually warm weather.

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