Grasim Launches Its Autumn Winter Collection 2015

GrasimGrasim Bhiwani Textiles Ltd., a subsidiary of Grasim Industries Ltd. and a part of the Aditya Birla Group, considering the growing needs of the consumer of Tier 2 and 3 markets, launches its autumn/winter Ready-to-Wear Collection 2015.

The collection is a timeless craft combined with modern sensibility, skillfully presented in an array of exquisite materials and colours to create an offering designed for the fashion-forward consumer. Narendra Kumar Ahmed, brand advisor for Grasim said.

The collection offers a groundbreaking range of casual, formal and semi-formal shirts, casual and formal trousers, jackets and suits which are of superior quality, fashionable yet affordable.

Fabrics used in the making of the range comprise 100pc cotton, Poly Viscose, Dobby, washed Denims, Corduroys, Tweeds and Velvets. Each product is made out of delicate fabric blends with intricate detailing and refined colours, which make it an epitome of effortless sophistication standing true to the brands philosophy of easy and impeccable dressing.

Inspired by the palette of a quintessentially Indian winter, a blend of warm shades are combined with subdued tones of smoke green, mauve, cherry-wood, cadet blue, saddle brown, iron oxide, and black embracing an unrivalled selection of smart casual and sophisticated shirts, trousers, jackets and suits. These solid colours in chic designs and tapered fits are the highlight of Grasim AW15 collection, which is modish yet elegant.

Abhijit Ganguly, brand director, Grasim said a perfect combination of distinctive fabric textures, timeless core colors and smart and sophisticated styles makes this collection befitting for all the self-made men with a penchant for finest style and comfort.

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