'Go Fashion' To Expand Its Market

‘Go Fashion’ To Expand Its Market

Chennai-based women’s legwear company Go Fashions India plans to expand its international and domestic footprint and also its product range, a top company official said.

Funded to the tune of 10 million US dollar by private equity Sequio Capital last year, the Rs.50-crore revenue earner Go Fashions that began retailing women’s legwears through its Go Colors kiosks in malls and standalone outlets is also looking at the franchisee model for expansion.

“We are planning to expand our presence in Gulf Cooperation Council countries, Singapore and Malaysia. Currently, we have five outlets in Dubai. By the year-end, we will have 10 outlets in Dubai and Abu Dhabi,” Gautam Saraogi, company’s deputy managing director said.

In domestic market, the the company will increase its network reach through kiosks and stores by 35 outlets to 100 by the end of this fiscal and double that number in 2017. The company is looking for franchisee model for high-street Go Colors stores while increasing the brand’s presence in multi-brand outlets, Saraogi said.

To a question, Saraogi said products are present in online market places like Flipkart, Myntra, Jabong, Amazon, Snapdeal and Paytm and is soon go live on other marketplaces like Craftsvilla and more.

Ruling out entry into the women’s top wear segment in a major way, Saraogi said the legwear segment itself offers huge potential for growth.

The company is cashing on the trend of women buying legwears in varied colours that would go with their tops.