Shoppers Stop Ltd will invest an additional Rs 20 crore over the Rs 40 crore, it has spent till date, to offer a complete omni-channel experience to its customers over the next 18 months.
In the company’s annual report for 2016, Shoppers Stop chairman Chandru Raheja said, “multi format retailer has plans for investment in technology and operations over the next 18 months.”
“This will help us provide a seamless online and in-store shopping experience through digital advancements and initiatives,” Raheja said.
The retailer will invest in customer relationship management (CRM) and warehousing management system to offer customers a seamless experience across both, online and in-store.
The report informed that Shoppers Stop aims to garner 15 per cent of revenue through ecommerce by 2020, for which it has initiated a project named ‘Mission 2020’.
-Apparel Talk, Indian Apparel