Forever 21 comes up with new Retail Expansion Plan

Forever 21 comes up with new Retail Expansion Plan

Forever 21, the fast-fashion brand of America has recently re-launched its store in Noida, India. The newly re-opened store is located in 7,573 feet of retail space and has stocked latest collections for men and women to offer.

Forever 21 offers a wide range of dresses, blazers, patterned blouses, gingham prints, shirts, polo’s, denims and jackets have been made available here. 21 Men brand, Forever 21’s lingerie and shoe line will also be available at the store.

The Aditya Birla Fashion and Retail Ltd. (ABFRL) having the distribution rights of Forever 21 in India has decided to reduce store size of the brand and put a cap on number of opening of new store to 6-8 annually.

The brand expanded its reach in India’s booming Tier II and III markets with its first-ever flagship store in Lucknow, Uttar Pradesh. After associating with ABFRL in 2016 for its India distribution rights, the fashion brand added seven new stores to India – Mumbai, Chennai, Siliguri, Ludhiana, Amritsar, Ahmedabad, and Indore (latest).

– Apparel and Textile News, Apparel Talk, Indian Apparel