Future Lifestyle Fashion

FLF Buys Higher Stake in Mineral Fashions

Future Lifestyle FashionFuture Lifestyle Fashion (FLF), the Future Group’s fashion arm has bought an additional 14.3 per cent stake in Mineral Fashions, a designer and marketer of fashion clothing and accessories, the retailer said.

The additional acquisition takes the stake of Future Lifestyle from 22.7 per cent to 37 per cent in Mineral Fashions, which retails under an eponymous name of the fashion designer Priyadarshini Rao, who founded the company.

Future Lifestyle Fashion

The Kishore Biyani-led fashion retailer had made its first investment in Mineral Fashions which focuses on the premium designer end of the market in April 2013, when it picked a 22.7 per cent stake.
Mineral operates six exclusive brand outlets and is also available in large format stores like Lifestyle, Central and Shoppers Stop.

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