Online fashion brand for women, FabAlley has entered into the offline segment through a tie-up with Future Group-owned ‘Central’.
The brand has launched its high street fashion collection in Central stores in Gurgaon, Mumbai, Hyderabad and Patna and will be soon expanding its footprint to Bangalore, Pune, Noida and Chandigarh. The brand wants to give its customers a touch-and-feel experience.
FabAlley co-founder Tanvi Malik said going offline will help introduce new customers to the brand. It plans to aggressively expand offline across the country with 40 to 50 more shop-in-shops scheduled to be launched in the next 6 to 8 months.