Ethnic Wear Brand Biba Expands To US With New Store In New Jersey

Ethnic Wear Brand Biba Expands To US With New Store In New Jersey

Ethnic wear and lifestyle brand Biba, which retails both everyday and occasion wear for women has launched its first store in New Jersey, USA.

“Biba lands in the USA. We are proud to open our very first store in New Jersey, bringing you a fresh array of exquisite designs and chic fashion,” the brand announced on Facebook.

“Don’t miss out on this milestone moment. Come and experience Biba’s unique style in the heart of America!,” Biba added.

The store is situated in a building on Oaktree Road in Iselin with a cream and red façade. Shoppers can browse a wide selection of ready to wear kurtas and anarkalis in bright cotton prints in the store.

Fusion style garments such as tunics and shirts are also available in the new store, which launched with Biba’s summer 2024 collection.

“With a marble style floor, dark wood, and bronze accents, the store’s interior presents a modern take on traditional Indian design and mirrors the clothing’s ageless aesthetic,” Fashion Network reported.

By launching in the US, Biba aims to connect with non-resident Indians in the area as well as other customer demographics while increasing global brand visibility.

Biba, a synonym for pretty women in Punjabi, is a home-grown fashion brand, started by Meena Bindra in 1988. Since then, the brand has now over 285 stores in 120 cities

The label has a wide range of ensembles in the salwar kameez and dupatta space that ranges from casuals, work wear, semiformal wear to occasion wear

It also offers a wide range of kurtas, tunics, dresses and tops with suitable leggings, salwars, churidars, knitted tights, and dupattas.

For kids, the brand has a sub brand called Biba Girls targeting children of 2–12 years offering casual and festive styles which meets every day casual needs as well as occasion wear.