Effort To Reinvent Textiles Of Indian Heritage

Reinvent TextilesCbazaar, one of the largest ethnic fashion e-store based in Chennai has relaunched itself with a new brand identity “EthnoVogue” to take the Indian fashion story forward across the globe. Ritu Kumar, ace designer has teamed up with Cbazaar to help reinvent textiles of Indian heritage for the modern era.

Cbazaar is bringing a whole new set of vibrant and dynamic designers, brands and retailers on board to address the cosmopolitan lifestyle.

A new logo was also unveiled in the presence of Ritu Kumar and Rajesh Nahar, co-founder and CEO of Cbazaar, on Thursday.

The re-branding exercise is primarily aimed at capitalizing on the growing affinity for Indian ethnic textiles in the world markets.

The new branding exercise will also focus on reviving the rich traditional Indian fineries and bringing them to the mainstream fashion that blends culture and avant garde.

The Cbazaar product portfolio draws its inspiration from the timeless fashion heritage of India. EthnoVogue is a concept that reflects a whole new revolution in the ethnic fashion sense that combines a contemporary blend while retaining the rich Indian ethos. The new brand identity ‘EthnoVogue’ honours the legacy that Cbazaar has built over a decade and at the same time looks into the future, Nahar said.

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