Dark Stores Of 'Mothercare' In India

Dark Stores Of ‘Mothercare’ In India

UK-based mother and baby care retailer, ‘Mothercare’ plans to bring its Dark Stores to India. Dark Stores are usually a large warehouse that can either be used to facilitate a ‘click-and-collect’ service whereby a customer collects an item they have ordered online. The company aims to follow an omni-channel retail model in India.

The company also aims to open small format stores in India as part of its retail expansion strategy. The new stores would be opened through all kinds of partners – franchisees, dealers and distributors. Apart from exploring untapped tier II and tier III cities, the company would also launch an e-kart website where it will initially retail 20 to 30 brands.

Mothercare had signed a joint venture with DLF Brands in 2010 to offer products and services for mothers, mothers-to-be, babies and young children. It sells its products through multi-channel retail and wholesale operations in the UK and through franchise operations across its international markets in Europe, the Middle East and Africa, Asia and Latin America.