D2C brand Beyoung secures investment from Abu Dhabi royal family

D2C Brand Beyoung Secures Investment From Abu Dhabi Royal Family

Beyoung, an Indian D2C fashion brand, has secured a strategic investment from the Abu Dhabi royal family and aims to open 300 stores globally in three years.

The investment has been made by the Royal Office of Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan of the Abu Dhabi royal family.

This partnership represents a significant vote of confidence in Beyoung’s potential to reshape the fashion landscape, not just within India but across the globe.

Beyoung’s journey from a homegrown Indian brand to a potential global fashion icon is a testament to its innovative approach to fashion retail.

Known for its trendy and affordable clothing, the brand has carved a niche for itself in the competitive Indian market.

The investment from the Abu Dhabi royal family is set to catapult Beyoung into a new orbit of growth and expansion.

This strategic move is poised to significantly enhance Beyoung’s footprint in the GCC & MENA regions, among other international markets.

At the heart of Beyoung’s success is its commitment to delivering high-quality, affordable fashion to its customers.

This ethos has resonated well with its target audience, propelling the brand to impressive heights of popularity and profitability.

This investment is expected to further fuel this drive, enabling Beyoung to leverage cutting-edge technology and innovative business practices to redefine the fashion experience for millions of consumers.

The partnership underscores a shared vision for the future of fashion – one that is accessible, sustainable, and relentlessly innovative.

Founded in 2018 in Udaipur, Rajasthan, Beyoung has grown from a venture by four entrepreneurs to a team of over 200, serving more than three million customers nationwide.

With a current gross merchandise value (GMV) of Rs 150 core, the brand targets to achieve Rs 600 crore GMV in the next three years.



Indian Apparel.