Bombay Shirt Company (BSC) the online custom-made shirt company has just launched its first brick and mortar store in New Delhi. It invites clients to choose from their ready-to-order range or make their shirt from scratch to create a one-of-a-kind custom piece.
The store offers a healthy mix of quirky and trendy designs as well as corporate staples for both men and women. Their collection includes a range of 130 fabrics that can be mixed and matched with different shirt elements (collars, cuffs, buttons) as well as design options such as contrast fabrics and piping.
BSC, which opened in 2012, has also collaborated with many fashion influencers such as Che Kurrien, Payal Singhal, Purab Kohli, and international model Acquin Pais for special capsule collections. Partnering with a creative personality means that there’s a fresh take on designs which works for the brand’s customers. It also means added exposure and publicity for the brand as well as the collaborating partner in terms of newer target audiences, through the charitable initiative for the collaboration. Along with two stores in Mumbai, the brand has recently launched a store in Bangalore apart from New Delhi. It benchmarks prices against readymade brands.
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