'Modern Indian Women Must Own Handloom': Anita Dongre

‘Modern Indian Women Must Own Handloom’: Anita Dongre

Indian fashion designer Anita Dongre said modern Indian women should have handloom fabrics in their wardrobes.

“Every modern Indian woman today must own few pieces of handloom and handmade in India, she must do that,” Anita Dongre said.

Emphasising the use of handmade textiles, the designer said handcraft plays a huge role in her designs.

“My brand ‘Grassroot’ creates western silhouettes in handlooms for Indian woman and the young Indian girl. Under bridal wear, we create occasion Indian wear where we use handloom. So, as designers we have to make fashion accessible and make a conscious effort to use handloom in our collection,” she said.

From lehenga-cholis to maxi tops her collection that she showcased at Vogue Wedding Show’s fourth edition here, had shades of pink, orange and red as the designer believes colors play an important role at the Indian weddings.

Speaking about her favourite trend for this year’s wedding season, Dongre revealed that she liked long tabard kurta and open jackets with gotapatti embroidery as they are versatile.

Dongre is also promoting Indian handloom in collaboration with the government. She recently met textile minister Smriti Irani to discuss ways to promote Indian weavers.

“We are going to start working with some weaver clusters all over the country so we were identifying which clusters we could start work with and how the government would enable that to happen,” Dongre added.