Seraphine, an international maternity label based in London is planning to enter India. The label Seraphine will be opening its first store at New Delhi’s Select CITYWALK Mall by the month end to unveil its stylish range.

The label also plans to set up an online store shortly afterwards to reach mothers-to-be across India. Seraphine, founded by French designer Cecile Reinaud, will be led in India by Rajat Kapoor.

UK-based brand Seraphine has stores in Dubai, Hong Kong, the United Kingdom, the United States and France. The brand is not just popular with the British royalty but also top celebrities like Kate Winslet, Christina Aguilera, Jessica Alba, Gwen Stefani and Anne Hathaway.

The maternity wear industry is estimated at Rs. 2,000 crores and the segment is growing at around 15-17 per cent year-on-year, Kapoor quoted.

The label is hopeful of harnessing this opportunity and grow the brand in a big way, he added.

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