Birla Cellulose To Expand In Bangladesh

Birla Cellulose To Expand In Bangladesh

Birla Cellulose, an Aditya Birla Group’s umbrella brand for its range of cellulosic fibers after organizing a technical symposium on “Current Trends in Viscose Processing” in Dhaka recently.

Rajeev Gopal, chief marketing officer of Birla Cellulose who addressed the symposium and shared various collaborative initiatives of Birla Cellulose for business growth, said that the company is interested to launch in Bangladesh, the unique knowledge sharing initiative, Liva Accredited Partner Forum (LAPF) with the entire value chain partners which includes spinners, knitters, weavers, processors, and garmneters, according to a release of the company.

Bangladesh industries minister Amir Hossain Amu, who was the chief guest at the symposium, highlighted the rich heritage of Bangladesh and the importance of textile and ready-made Industry in the country.

He also emphasized the need for design and product innovation, sustainability in operations and consumer value creation in the competitive world.

Birla Cellulose is a world leader in viscose staple fiber (VSF). Its production is spread across six countries, viz. Canada, Thailand, India, Indonesia, China and Laos. The group independently fulfills India’s entire VSF requirements. With a strong focus on research and development (R&D), the group’s R&D initiatives span the entire value chain. The Company aims to be the world leader in man-made cellulosic fiber.