Azorte launches in Delhi, redefining premium fashion retail.

Azorte Launches in Delhi, Redefining Premium Fashion Retail.

Reliance Retail’s premium lifestyle and fashion store chain, Azorte, has opened its first store in Delhi at the Vegas Mall, Dwarka, marking its 12th store in India.

In a LinkedIn post, Rakesh Jallipally, Vice President of Reliance Retail, stated, “Azorte, the only fashion neostore in India, has made its debut in the ‘City of Hearts’ with the opening of its inaugural Delhi store.”

“Azorte brings the best of global trends and Indian contemporary fashion to all the fashion-forward people of Delhi,” he added.

Jallipally also extended an invitation, saying, “Azorte invites all the originalists in Delhi to visit and experience the unique and elevated shopping journey at our first-of-its-kind tech-enabled Premium Fashion store.”

Spanning over 12,500 square feet, the store is equipped with self-checkout kiosks, interactive screens, mobile scan and pay features, and more, catering to the fashion and lifestyle needs of both women and men.

“Reliance Retail launched Azorte in September 2022 with its first offline store in Bengaluru,” according to India Retailing.

Azorte has ambitious expansion plans, aiming to open up to 250 stores in the next two to three years.

Reliance Retail, the retail arm of Reliance Industries, owns and operates fashion and lifestyle brands, including Reliance Trends, Avantra by Trends, Azorte, Fashion Factory, and Centro.

The company boasts a portfolio of over 50 international brands such as Armani, Burberry, Diesel, Gas, Marks & Spencer, Superdry, Brooks Brothers, and Steve Madden.