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07-June-2018

Indian apparel exporter, V3 Exports under the label Fifty Degree has recently launched its stylish yet comfortable T-shirts collections for men. Fifty Degree is a specialist of men’s T-shirts in four categories, namely formals, basics, sports and casuals (T-shirts and Polos).

The latest collection by the brand gives a classic yet versatile staple that could take customers from street wear to lounging at home, to even the most high-powered board room meeting. Fifty Degree has an array of basic solid t-shirts that are crafted to help patrons go effortlessly 24x7 without compromising on their style or quality.

Recently, the brand has made TV actor and youth icon Gaurav Chopra as its brand ambassador who will represent the brand through their integrated marketing communications.

“V3 Exports has grown significantly in past few years and I am excited to be part of launch of their Indian retail arm. Being associated with Fifty Degree is wonderful. I am excited and believe my fans would like me in this new role," Gaurav said.

Vinay Mehra, founder and MD, Fifty Degree said, “We are thrilled about the possibilities that will open up with our partnership with Gaurav Chopra in India. He mirrors the values of versatility, perfection that we steadfastly follow at Fifty Degree. This new association will enable us to explore newer avenues to reach our customers.”

Crafted with quality and simplicity, Fifty Degree’s t-shirts are anti-pilling, shrinkage controlled, sweat absorbent; anti-static processed and has a smart and comfortable fit. The t-shirts are made with super combed cotton yarn and soft flow dyed for superior colour fastness.

- Apparel and Textile News, Apparel Talk, Indian Apparel

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