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24-June-2016

Pantaloons, a division of Aditya Birla Fashion and Retail Limited, has added yet another international brand ‘Izabel London’ to its rich portfolio of exclusive brands, the company said in a press release.

Pantaloons is amongst the leading fashion retailers in the country with a host of leading Indian and international brands as part of its portfolio.

Izabel London is a contemporary women's western wear brand from London. The brand is available in most of the major UK high street department stores and leading retail chains. It has a growing consumer base with availability in more than 500 points of sale within the UK. It is also rapidly expanding across Europe, Asia and the Pacific region with 1000 plus points of sale globally.

About the launch of Izabel London, Shital Mehta, ceo – Pantaloons said, “it is one of the most popular destinations for women's wear, which is growing rapidly and contributes to a very large part of the overall business share. Our intent behind introducing 'Izabel London' to our women consumers is to create exciting moments for them to shop at our Pantaloons stores.”

Mehta, said, “We are delighted to offer Izabel London to our consumers with international designs at Wow prices. With 200 plus styles as part of the SS16 launch, the brand has already won the hearts of women consumers.”

The collection from Izabel London showcases eclectic collections such as 'Road to Divinity' and 'Indigo Rush'. 'Road to Divinity' is inspired from Morocco with its rich history of architecture. Furthermore, 'Indigo Rush' takes its inspiration from the Middle East 'Arabic' influences of blues and indigos.

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