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French lifestyle brand Lacoste has floated its own online store in India, the fifth market in the Asia Pacific region after Korea, Japan, China and Australia. The company will sell the entire portfolio online which includes apparel, accessories, footwear, leather goods and perfume.

Lacoste's ceo for Asia Pacific region Jean-Louis Delamarre said this difigtal flagship store in India marks as a cornerstone in the Indian business and the omni-channel strategy across the region.

"Philippines and Thailand will be the new additions on the e-commerce roadmap in the coming 12 months. Digital flagships will remain the backbone of online strategy," he said. The brand currently has 49 stores in the country including one in Maldives.

The company plans to expand its reach to a wider consumer base in tier one and two cities where it is physically not present. For Lacoste, menswear is the bestseller for the brand with the iconic polo shirt accounting for 30 per cent of the total apparel sales in India.


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