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With maintaining its benevolent approach towards society, Turtle, country's finest men's lifestyle brand in association with Goonj has initiated a movement named 'iDroppedMyClothes' to meet the need of the needy during the winter. The mission perhaps is dedicated to have-not of the society.


Turtle said "every winter it is a struggle for survival for many who do not have a single piece of clothing on them. Rise to the need and drop your cloth at any turtle store. We shall send these to those who need them the most. Trust us, this small act of kindness will wrap someone with a winter of warmth.  Joined the 'iDroppedMyClothes' initiative online and spread the goodness."

Turtle has carved a niche for itself providing formidable value and international style across a range of menswear apparel and accessories. Today, Turtle Ltd. has made its presence felt in 400 cities across the country with over 85 exclusive stores. The brand merchandise is available at over 1400 multiband outlets and over 175 large format retail stores. Turtle has its online presence marked with its official e-store and is also listed on leading e-commerce shopping sites.

The brand appealed to the people to be a part of the 'iDroppedMyClothes' drive and donate their old and warm clothes at any of its exclusive stores. As a token of appreciation, turtle will be giving out 200 gift points to all those who will donate. The drive will continue till December three.

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Goonj has grown as a mass movement among the urban and rural masses over the last 10 years, mobilizing clothes and repositioning it as an important source for rural India rather than wastage fit only for charity. Today anyone irrespective of educational, income, social or cultural background is becoming a part of this movement, Goonj in a statement said.

Its objective is to spread awareness about the concept at a level so that any time an urban household thinks of disposing off re-usable material it should have a channel to reach it to the most needy.


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