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Turtle, one of India’s leading men’s lifestyle brands, recently unveiled its Festive Collection 2014. The collection which has four different themes has been inspired by the seasonal trends, style and comfort.

The four different looks in the festive collection are Ivy League, Work wear, Humour and Allegory – each with a unique style and colour palette for the young and aspiring men of today.

The Ivy League range is preppy and elegant with dominant checks and stripes. T shirts with embroidered college monograms and patches, multi coloured carryalls, moccasins and oxfords and turn ups in corduroy denims and chinos are some of the styles in this range to give you a complete university look. The Ivy League range is inspired from the famous Ivy group of colleges in America

Inspired by the American work wear trends is the Work wear range of Turtle’s festive collection. Indigo dominates the colour palette in this range. Layered clothing styled with rustic inserts and patches with prints are the highlights of the work wear range teamed with soft blanket checks juxtaposed with metal, suede and leather trims. Caps, backpacks and ankle length boots complete the work wear look.

Humour, as the name suggests comprises the unconventional everyday working life symbols and graphics to showcase your bold and witty style. The collection aims at the universal language of fun and laughter and expresses playful exuberance. A ruler used as graphic in the shirt’s placket and garment washcare symbols used as prints bring out the humour in this range.

The allegoric range is for the party animal within you. With grey and tones dominating the colour palette with highlights of antique brass, lustrous satin, velvets, lace like prints,   seen across the range. 

Mr. Shitanshu Jhunjhunwalla, Director, Turtle Ltd said, “Every season we strive to bring out the mood of the season in our collection.  Innovation and creativity are the hallmarks of Turtle design and therefore every collection is unique. Our recently launched accessories and footwear are also set to complement and complete each look of the festive collection”.

The prices of the Festive collection start at Rs 1195 onwards for the Ivy League range, Rs 1395 for Workwear range, Rs 1395 for Humour and Rs 1495 for the Allegoric range respectively.

Turtle has carved a niche for itself providing formidable value and international style across a range of menswear apparel and accessories. Today, Turtle Limited has made its presence felt in 400 cities across India with over 90 exclusive Turtle and London Bridge stores.

Turtle merchandise is available in over 1400 multi-brand outlets and in over 175 large format retail stores (including Shoppers Stop, Pantaloons, and Central). Turtle products are now also available on www.turtleonline.in, Jabong.com, Flipkart.com, Myntra HomeShop18.com and other leading e-shopping sites.

Turtle is also among the few brands from India with a foothold in the overseas market such as Dubai, Bahrain, Muscat, Jeddah, Saudi Arabia, and Kuwait.

With revenues of above Rs.175 crore, Turtle is targeting to continue growing at a CAGR of over 30 per cent in the next few years. New product launches such as the Limited Edition KHADI collection and men’s eye-wear range have made Turtle a holistic men’s lifestyle brand.

Engaged in the conservation and protection of Olive Ridley turtles in India for many years, the brand has recently entered into a partnership with TSA (Turtle Survival Alliance) – an international organization working towards conservation of endangered species of turtles in multiple countries across the globe.

Turtle Limited, founded in 1993, is a privately held company and employs over 1000 people across India. Its 30,000 sq. ft. corporate office is located in Howrah (West Bengal).


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