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27-March-2018

The fashion German Brand, Tom Tailor to open new stores in India to create awareness among people. It is promoted by the Inceptra Lifestyle in India. Having its presence in New Delhi, recently, it took part in Amazon India Fashion Week (AIFW) Autumn/Winter 2018 edition to showcase its Indian Collection.

Tom Tailor worked on its collection based on three themes - Historic Romance, Boss Girl, Rock and Frock which was presented during Fashion Week.

The retailer is mulling to foray into the markets of Kolkata and some other places in the country. It is eyeing for a good location to go for new retail stores. It is also planning to cover 46 cities in terms of distribution.

In addition to brick and mortar stores, the brand is also retailed through online fashion portals such as Jabong and Myntra in India.

The Group is known for offering clothing and accessories in the medium-price segment under Tom Tailor and Bonita Brands.

With more than 1,400 company-owned stores and more than 11,600 other points of sale in 35 countries, the brand now generates around one-third of its total sales outside of Germany.

- Apparel and Textile News, Apparel Talk, Indian Apparel

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