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10-March-2018

The Indian apparel brand ‘W’, the leading fashion shopping destination for women has launched a new line of Harit Khadi products. It is launched by TCNS Clothing Co. Ltd. in association with Solar Charkha Mission or Bhartiya Harit Khadi Gramodaya Sansthan.

W has unveiled its latest collection which is eco-friendly and has been made using solar power empowered charkhas and looms. The assortment has been made using breathable fabrics with delicate embroideries and thread work to give it a chic yet classic look. It offers a wide range of apparel products such as kurtis, tops, dresses, bottom wear and much more.

The partnership empanelled with Khadi and Village Industries Commission (KVIC), aims to offer trendy as well as a comfortable range of apparels for women of all age groups and designed in a way that it meets the evolving sensibilities of the modern-day Indian woman.

The Government of India has launched Bhartiya Harit Khadi Gramodaya Sansthan with an aim to create a chain of employment for 5 crore women and men majorly in rural and semi-urban areas by 2025.

The new range of apparel products by the brand is up for grabs at physical as well as at online stores (wforwomen.com) and has been priced between Rs. 2,099 and Rs. 2,399 (approx.).

W adopted a new retail design concept developed by Four Dimension Retail Design in January that includes strong branding propositions, a refresh the shopping experience it provides to its customers at stores.

Other than ‘W’, ‘Aurelia’ and ‘Wishful’ are offered by TCNS Clothing Co Ltd., the company operates 258 exclusive brand outlets across 148 cities in India.

- Apparel and Textile News, Apparel Talk, Indian Apparel

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