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First time in India, the indigenous apparel brand ‘Butterfly’ has introduced a revolutionary clothing concept with the launch of mom & daughter wear. The brand isn’t into designing just the moms-only collection or kids-only collection; instead, it’s bringing similar clothing for the mother and daughter duos. With the precise focus being laid upon the comfort and styling as per the changing trends, the brand is also taking due care of creating products that suit the pockets of the masses.

Made from 100% pure cotton, lycra and lace materials, these trendy and comfy outfits will be available in all standard sizes ranging from size 5-12 for kids and from Small(S) to Extra Large (XL) for the mothers. As of now, the brand is starting up with western outfits for the spring-summer season that adequately fulfills the styling needs and comfort demands of the fashion-conscious mommies and their beautiful daughters even in the soaring temperatures.

The collection is designed by an ingenious team of fashion designers, with perfect fittings and top-notch pattern styling and designing. Created with the best-in-the lot materials, the designers have created a good-odd range of western outfits like playsuits, jumpsuits, shirt, tops, and dresses that can be elegantly sported in the parties and outings all day long. Priced reasonably these cute outfits are available both online (at leading e-commerce portals) and offline (at their main branch in Neb Sarai).

At the launch of this offbeat collection, Shilpi Sharma, Co-founder of Butterfly said, “As every mother wants to see herself in her daughter and every girl wants to look like her mother; caring, adorable, and motivating. Butterfly depicts a strong chemistry of mother-daughter relationship with a fine interweaving of designs & patterns in bespoke comfort.”

Shivangi Sharma, Co-founder of Butterfly said, “Every mother wishes to pamper her daughter with utmost care and comfort and to ensure the best for her girl she tries and tests everything herself. Being a brand handled by two mothers, Butterfly recognize these motherly concerns and delivers clothes that are comfortable and adorable for all mother-daughter duos.” 

- Apparel and Textile News, Apparel Talk, Indian Apparel


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