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11-January-2017

The world leader in specialty chemicals, ‘Clariant’ has announced the release of ‘ColorForward Interiors 2018’, the fifth annual trend and colour forecasting guide for the fibre and textile market. Newmorrow, LongitudeLatitudeAttitude, Through the Mirror and Nerdylicious trends reflect an over-arching feeling of sadness, fear and distrust of the conventional world.

The ‘Newmorrow’ trend theme reflects a sort of yin-yang mood among consumers. On the one hand, they believe the ‘system’ is rotten, unable to change economic and social conditions that have become intolerable.

Dissatisfaction with conventional ways of living stands behind the ‘LongitudeLatitudeAttitude’ trend. Its colours are Bohemian.

The trend theme named ‘Through the Mirror’ attempts to capture a sense of ennui, of being adrift in a modern world while, at the same time, knowing that a spiritual reawakening is possible.

The ‘Nerdylicious’ trend theme sees brainiacs finding acceptance as innovators in a complex world, with continuous curiosity and a passion for exploring new ideas and complex puzzles. Although the colours of Nerdylicious are the brightest and most optimistic in the 2018 palette.

“For the first time, we are able to show people exactly what some of the 2018 colours look like in finished form. Fabric and carpet designers always use a combination of colours and so these samples provide a bridge between the colour world and the fibres world,” Alessandro Pozzati, industrial designer of Clariant said.

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