Online fashion retailer, Jabong has reported an eight-fold jump in sales on the first day of the End of Reason Sale (EORS). The sale also debuted with a six-fold increase in the daily run rate of new customers, while the app downloads increased by four times, the company said.
The company is offering up to 80 per cent discount on leading national and international brands such as Nike, Dorothy Perkins, Adidas, Next, United Colors of Benetton, Puma among others.
“Jabong’s participation in Myntra’s End of Reason Sale is proving to be a blockbuster hit. In the next two days, we are hoping to see a much higher jump in sales as compared to the anticipated fivefold increase,” Ananth Narayanan, CEO of Jabong said.
Apart from several international brands such as Dorothy Perkins, Steve Madden, Gas, Aldo, Hummel, Mexx, Tom Tailor, Nike, Benetton, New Balance, Asics and Mizuno, the End of Reason Sale is also featuring leading Indian brands like Biba and W along with private label brands from the stable of Jabong and Myntra such as Sangria and Roadster.
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