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15-November-2016

Ethnic wear brand ‘Sabhyata’ plans to more than double its store count to 100 by 2017 end and is eyeing Rs.350 crore turnover in 5 to 7 years as it expands its footprint across the country. Now, the company has 42 stores in the country and plans to take its total count to 100.

"We have a very conservative target of achieving Rs.350 crore turnover in the next 5 to 7 years. We are expanding aggressively and plan to take our store count to 100 by end of 2017. We are also looking at ramping up our e-commerce sales and exports. We may also consider opening our stores outside India," Anil Arora, co-founder of Sabhyata said.

The company is expecting a revenue of Rs.100 crore at the end of this fiscal. It had reported turnover of Rs.75 crore in the previous fiscal. And also planning to open stores in states like Kerala, Gujarat and West Bengal where it does not have any outlets yet.

"We will open a mix of company-owned and franchised stores. We plan to invest Rs.10 crore on new store opening," Arora added.

Sabhyata, which at present sells its products through online marketplace Jabong, also plans to launch its own e-commerce platform.

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