Yoga guru Baba Ramdev plans to venture into clothing and make khadi apparel has evoked positive response from the textile industry with teams from some prominent business houses approaching Patanjali with their products.
Earlier this week, a team from the Raymond Group showed different samples of its products to Patanjali executives. Ahmedabad-based textile manufacturer Arvind, too, has contacted Patanjali to explore business opportunities, said people familiar with the developments.
“Some big names of the (textile) industry have approached us. Few meetings have already taken place. We will take the textile industry together and this will be a collective effort,” Ramdev said.
“Unlike big business groups, my advertising work is handed by Vermillion, an Indian advertising agency,” he added. Patanjali is also exploring all options to manufacture unique organic clothes for people suffering from diabetes, obesity and other diseases.
“Raymond has been pivotal in positioning India as a preferred supplier of high quality fine fabrics and apparel. Since our inception in 1925, we have always been on the forefront of Make in India. Our denim manufacturing is recognised for differentiated and innovative products that we supply to wellknown Indian and international brands and we keep evaluating various opportunities and partnerships to offer Indian consumers the very best of global fashion,” Gautam Singhania, MD of Raymond said.
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