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Rupa, the pioneer in hosiery manufacturing in the country, has launched two exclusive brand outlets for the fashion-conscious people of Kolkata – at City Centre – I, Salt Lake and another at Avani Mall in Howrah.

Both outlets are featuring the entire gamut of Rupa products, ranging from innerwear to lifestyle casual wear.  The exclusive outlets will showcase all the major Rupa brands like Frontline, Hunk, Softline, Macroman, Kidline, Air, Stretcho, Expando, Xing, Euro Fashion innerwear, Bumchums, Euro Jeans, Unwind, Femmora, Footline, Tots, Ribline, Skywings, Thermocot, Torrido etc. A one-stop fashion shop for everyone in the family.

The new outlets will give the fashion lovers of Kolkata, a quintessential Rupa brand experience. It features Rupa’s lifestyle brands such as Euro Jeans, Femmora and Bumchums along with other brands. Euro Jeans offers denim wear for both men and women. It also has trousers and casuals under the same brand. Femmora offers stylish Leggings, Hot Pants, Bermudas, Loungers, T-shirts, Camisoles and Bumchums are a favourite among the youth for its large collection of casual wear, loungewear and sleepwear.

Both these exclusive brand outlets are well done up in their aesthetics and ambience as well. Modern trendy attractive interior, the well-categorised sections and the warm customer service are bound to add to the overall customer experience.

The brand has always been at the forefront of Indian fashion. It began as a men’s innerwear brand, and today, it is tending towards country’s leading lifestyle brand with a legacy that spans across four decades. Rupa enjoys an incontestable foothold in the innerwear industry and now with an array of lifestyle brands that cater to people of all age groups, it’s a fashion force to be reckoned with.

Rupa has also launched a completely new range of products exclusively for women under the brand name Jeanie – the elegant and stylish denim-wear products on offer; the brand has already created ripples in the fashion market. Jeanie is poised to offer more quality products under the brand name in near future. 


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